Many small businesses ask: “Can’t I just use Instagram or Facebook?” While social media is valuable, here’s why it can’t replace a website:
Ownership Matters
Remember when Facebook’s 2021 outage cost businesses $15+ billion in sales? With a website, you control the platform – no unexpected bans or algorithm changes.
Conversion Reality Check
Social media excels at awareness, but websites convert 5x better (HubSpot). Why?
- No distracting competitor ads
- Customized checkout flows
- Advanced tools like abandoned cart recovery
SEO Superpowers
Google can’t rank your Instagram posts. A properly optimized website:
- Ranks for local searches (“best plumber near me”)
- Generates compounding traffic over time
- Builds backlink authority
Pro Tip
Use social media to drive traffic to your website where the real conversion magic happens. Our clients see 3x higher ROI with this combo.
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